MBA Student Consultant
Disneyland Hong Kong — Hong Kong
Mar 2026 — May 2026
Building a five-year growth roadmap for merchandising and IP monetization.
- Recommended a $150M five-year incremental revenue plan (37% modeled IRR) to the Director of Merchandising and Consumer Insights, scoping initiatives across merchandise, partnerships, and park experiences, and securing client intent to implement.
- Built a five-year IP development and monetization playbook from competitor benchmarks, Asia-Pacific IP trend research, and primary consumer survey data.