A.H.G.

Portfolio — 2026

Akash Harish Gudi

MBA Candidate at USC Marshall — building at the intersection of strategy and games. Formerly software engineering at Uber, data consulting at Fractal, and machine learning at Mercedes-Benz R&D.

Currently — Marketing & Business Development, Glass Arcade Studios

Reading for — MBA (Marketing), USC Marshall School of Business, 2027

Based in — Los Angeles, CA

Akash Harish Gudi headshot

Scroll to explore the journey

Same experience, two lenses: consulting or gaming. Pick one above.

Experience

MBA Student Consultant

Disneyland Hong Kong — Hong Kong

Mar 2026 — May 2026

Building a five-year growth roadmap for merchandising and IP monetization.

  • Recommended a $150M five-year incremental revenue plan (37% modeled IRR) to the Director of Merchandising and Consumer Insights, scoping initiatives across merchandise, partnerships, and park experiences, and securing client intent to implement.
  • Built a five-year IP development and monetization playbook from competitor benchmarks, Asia-Pacific IP trend research, and primary consumer survey data.
Revenue Strategy IP Monetization Consumer Insights

Marketing Intern

Glass Arcade Studios — Los Angeles, CA

Jan 2026 — Present

Rebuilding channel attribution and content strategy for an indie title ahead of launch.

  • Grew Steam wishlists 477% (70 to 404) by rebuilding channel traffic attribution across paid social, festivals, and live events, then reallocating 42% of budget into the highest-converting channels.
  • Improved engagement 37% across a four-platform organic content program (Instagram, TikTok, YouTube, BlueSky) while cutting paid social spend 42%, sustaining reach for a flagship indie title.
  • Own Discord community management, PAX West event marketing, and creator outreach — from brand kit to trailer editing.
Channel Attribution Content Strategy Community Growth

MBA Student Consultant

Sony Interactive Entertainment — Los Angeles, CA

Jan 2026 — Mar 2026

Modeling monetization strategy for a live-service subscription business.

Designing a cosmetics economy across 50M PlayStation Plus subscribers.

  • Projected a 16% LTV lift and 7% incremental revenue at 43% EBIT margin across 50M PlayStation Plus subscribers by designing an AI-personalized cosmetics economy spanning UGC and first-party titles.
  • Designed an AI-personalized cosmetics economy spanning UGC and first-party titles for 50M PlayStation Plus subscribers, projecting a 16% LTV lift and 7% incremental revenue.
  • Sized growth opportunity across 3 subscriber segments by modeling LTV against third-party UGC spend benchmarks, presenting findings to the VP of Innovation Strategy.
  • Modeled player LTV against UGC spend benchmarks across 3 subscriber segments to size a live-service monetization opportunity, presenting to the VP of Innovation Strategy.
Live-Service Monetization Subscriber Analytics UGC Strategy

Marketing, Advanced Games Project

USC Games — Los Angeles, CA

Sep 2025 — Present

Turning player data into marketing strategy for a student-built PvP card battler.

  • Apply audience segmentation and TAM analysis to position a mobile-first, real-time PvP card battler ahead of launch.
  • Partner with game designers to translate game health metrics into actionable marketing strategy.
Audience Segmentation TAM Analysis Cross-functional Collab

Software Engineer II

Uber Technologies — Hyderabad, India

Sep 2024 — Jun 2025

Turning telemetry into product decisions that drove revenue and reliability at scale.

Shipping features and owning incidents for a mass-market consumer app serving millions daily.

  • Drove $1.4M in annualized revenue by shipping four rider and driver features, led by Destination Shortcuts and Multi-stop Rides, after telemetry exposed cross-platform gaps blocking high-intent bookings.
  • Shipped four features — including Destination Shortcuts and Multi-stop Rides — driving $1.4M in annualized revenue after telemetry surfaced friction blocking high-intent mobile bookings.
  • Averted $300K in revenue loss across 4 major global outages as Incident Commander, directing cross-functional response and authoring a post-mortem process adopted org-wide.
  • Served as Incident Commander across 4 major outages, averting $300K in revenue loss and authoring the live-ops post-mortem process adopted org-wide.
  • Enabled 18 marketing experiments per quarter by building a content management and A/B testing layer for a growth platform serving 1.5M daily users, cutting experiment setup from 1 day to 4 hours.
  • Built the A/B testing and content layer powering growth experiments for 1.5M daily users, cutting setup time from a day to 4 hours and unlocking 18 tests per quarter.
Incident Command A/B Testing Growth Engineering

Imagineer (Rotational Program)

Fractal Analytics Pvt. Ltd. — Bangalore, India

Sep 2022 — Sep 2024

Leading delivery and building automation that cuts cost and unlocks throughput.

  • Delivered a $600K engagement for a Fortune 500 CPG client one month ahead of schedule, leading a 5-person cross-functional team across 3 locations to build a data access management platform.
  • Eliminated $150K in annual labor cost by architecting an AI workflow orchestrator that raised ticket throughput 30% for 24 IT technicians, within existing governance constraints.
Project Leadership Data Access Platforms Workflow Automation

Occupant Safety Intern — Machine Learning

Mercedes-Benz R&D India — Bangalore, India

Aug 2021 — Jul 2022

Applying ML to safety-critical predictions and supply chain visibility.

  • Engineered a predictive model achieving 95% accuracy, cutting computation time by 30%.
  • Developed executive dashboards tracking Supply Chain and Supplier Compliance KPIs.
Machine Learning Supply Chain Analytics Executive Reporting

Education

MBA (Marketing)

University of Southern California — Marshall School of Business

May 2027

VP of Tech, MGSA Exec VP, MIGA

B.E. Mechanical Engineering (Honors)

BITS Pilani — Goa, India

Aug 2022

Head of Dept, Sponsorship & Marketing

Skills & Tools

Analysis & Strategy

Tableau, Looker, Power BI, A/B testing, cohort & funnel analysis, stakeholder storytelling.

Go-to-Market & Community

Audience segmentation, TAM analysis, community management, publisher relations, pitch decks.

Engineering & Data

Python (Pandas, NumPy, Keras, TensorFlow, scikit-learn), SQL, M3QL, MongoDB, React/Django.

Productivity

Notion, JIRA, Excel, PowerPoint, MS Word.